Executive Definition: Consumers have decided they'd rather use Search Engines like Google, Bing, and Yahoo to find you. Is your website visible?
Pay per click advertising, also referred to as PPC marketing, is perhaps the most well-known and easiest method of online advertising that any business can implement, but…there are significant barriers to success using the medium.
Gone are the days of “easy” PPC marketing with low bid prices and little competition.
Now days in every worthwhile market segment you will face stiff competition and the shifting sands of Google changes that include hard to understand factors like “quality score”.
These factors can quickly work against an inexperienced pay per click marketer…the result is a steep and expensive learning curve. Most small business owners and corporate clients simply do not have the time, staff, experience or expertise to manage PPC marketing effectively.
As of 2010 and beyond, the PPC ad game has gotten even more serious as Google has grown much less tolerant of advertising methods that do not meet their approval. In worse case scenarios accounts can be banned from the Google Adwords platform for life! Seldom is there an opportunity to “appeal” or ask for a second chance.
In some respects this is the most daunting aspect of PPC advertising today. Often inexperienced marketers are not even aware they are engaging in practices that Google does not approve of ultimately resulting in account suspensions or outright banning of the accounts.
Business owners and corporate marketing departments find their time is better spent focusing on those tasks that their skills are best suited for, choosing instead to have PPC marketing specialists like Practice Enhancers to manage and optimize their pay per click campaigns. We manage hundreds of campaigns for clients. From small campaigns just targeting a city to more substantial campaigns targeting the US and countries abroad. Regardless of your scope and budget we can deliver you results!
At Practice Enhancers, we utilize several tools to perform in depth keyword research prior to starting your campaign. Once we go live with your campaign, we use proven methods of management, which maximize your exposure, while making the best use of your budget.
To ensure success with your PPC campaign, Practice Enhancers will provide the following services:
Take advantage of our FREE $100 Google Adwords Credit today! This will give your practice a risk free opportunity to gauge direct results from online advertising. Offer ends December 31, 2011.